CM data
Free tracking audit

Your ads are learning from incomplete data.

CM data builds the measurement infrastructure that connects every dollar you spend to a result : reliable tracking, compliant with Quebec's Law 25. Start with a free audit of your site.

Free, no call required. Preview of your results in just 2 minutes, full report by email.

Prefer to talk it through ? Book a call

Sample report yoursite.com
42 /100 4 issues detected
Tracking score out of 100
  • Google Tag Manager Installed and published
    Compliant
  • GA4 No conversions configured
    Needs fixing
  • Consent (Law 25) Cookies set before visitor consent
    Needs fixing
  • Meta Pixel only, no Conversions API
    Partial
  • Google Ads Enhanced conversions missing
    Needs fixing

The full report is sent by email.

  • Google Tag Manager
  • Google Analytics 4
  • Google Ads
  • Meta
  • TikTok
  • LinkedIn
  • HubSpot
  • Salesforce

Without accurate measurement, there's no accurate decision.

Google Ads and Meta optimize your campaigns based on the conversions they receive. When tracking is incomplete, they optimize toward the wrong customers, and you pay the price.

Incomplete tracking With CM data
A share of conversions never reaches your tools : Google recovers over 70 % with Consent Mode, Stape another 20 % through server-side tracking. Every conversion is measured, from the click through to your CRM.
The algorithms optimize on partial data. Google Ads and Meta optimize on real conversions, sent with consent.
Cookies set before visitor consent, in violation of Law 25. Compliant consent, respected by every tag.
No way to know which campaign is actually paying off. Every dollar spent is tied to a business outcome.

Sources : Google — Conversion modeling through Consent Mode, Stape — 20% of data recovered from tracking prevention.

See where you stand.

From diagnosis to verification, in three steps.

  1. Free audit

    Enter your site's address : the tool detects what's installed, what's missing, and what isn't compliant.

  2. Implementation

    We install and configure your data infrastructure in 14 days.

  3. Verification

    Every event is tested end to end, then you receive a verification report.

Start with the first step.

You see what we see.

The notifications that appear while you browse show what properly built tracking captures. This is what we set up on your site, and you keep access to everything : it's an investment you're making in your business.

Your session 0 events captured
Time What you did Event Destinations, with consent

Local demonstration : nothing is sent to Google or Meta without your consent, in compliance with Law 25.

See what your site is missing.

A clear implementation, no surprises.

The exact price depends on your site : the free audit gives you an estimate.

Implementation

For a complete measurement infrastructure, from the first click through to your CRM.

Depends on your web ecosystem plus tax
  • Google Tag Manager, web and server-side
  • GA4 and your key conversions
  • Law 25 consent banner
  • Google Ads enhanced conversions
  • Meta Conversions API, with deduplication
  • Leads connected to your CRM (UTMs and click IDs passed through)
  • Server container hosting
  • Monthly data quality monitoring
  • Verification report
Start the implementation

Reliable data guarantee

If infrastructure breaks, we fix it at no charge.

Where strategy meets data.

CM data is a consulting firm specializing in data infrastructure and marketing strategy. We design advertising strategies tightly linked to customer data : every media decision rests on solid measurement infrastructure, not instinct.

Our promise

The right person, at the right time, in the right place.

10 years of experience
50+ clients served

Let's talk about your infrastructure.

Book a call

Frequently asked questions

How long does implementation take ?
14 days from when we receive access.
What access do you need ?
Access to your Google Tag Manager, GA4, your CRM, your website, and your ad accounts. You keep full access to your accounts and your data : everything belongs to you.
Can this break my site ?
Everything goes through Google Tag Manager, and every change is tested in preview mode before going live. Your site is only modified to install the container, if it isn't already there.
I already have GA4. Why change anything ?
Installed doesn't mean properly configured. The audit shows you what's missing before you decide anything.
What about Law 25 ?
The implementation includes a compliant consent banner. No data is sent to the platforms before the visitor gives their consent.
Free audit

See what your tracking is missing.

Free, no call required. Full report by email.